Pay per click advertising is just the tip of the digital advertising iceberg. A successful paid media strategy requires marketers to get past high-level budget metrics to start increasing the volume of qualified leads and improve their ultimate cost per acquisition. To see the best returns, paid media should be diversified between tried-and-true channels (like targeted PPC), consistent testing of new opportunities (like video advertising), and be managed by a capable and attentive expert advisor, just like any sensible investment portfolio.

GOING MOBILE

As more people use mobile phones and tablets to surf the web and conduct searches, it is important that smart marketers adapt to the new environment and have strategies in place to reach these prospects on the go. The PPC management team helps businesses develop strategies for reaching and converting these prospects using mobile-specific copy, bid management and, landing page optimization.

THINKING ABOUT DISPLAY ADVERTISING

There is a wealth of opportunity to reach prospects outside of search engines using display advertising. Whether a business wishes to have its ads display adjacent to contextually relevant content or wants to appear in front of a specific demographic target, we can develop and execute the best strategy using a continuous cycle of deployment, monitoring, analysis, and optimization.

RETARGETING CAMPAIGNS

Many businesses find that it takes more than a single web visit to convert a user. Retargeting campaigns allow companies to place their advertising in front of the non-converting users who have visited their websites, using display and text advertising. Retargeting is an excellent tool to bring those prospects back to the website for a second look, and ideally, to generate a conversion. Ascend Marketing Solutions can customize a retargeting strategy to help you achieve your business objectives.

LANDING PAGE OPTIMIZATION

A company can run a solidly structured paid search campaign and yet not achieve the results it expects due an underperforming landing page. We can help businesses examine the user flow from the search engine all the way to the conversion point and identify friction points in the process. We partner with our clients to make the most of the pay-per-click (PPC) traffic coming to the site.